👉 Consumer fluidity refers to the ease with which consumers can adapt to and integrate new products or services into their existing lives, reflecting their openness to change and willingness to embrace innovation. It encompasses factors like perceived usefulness, ease of use, and social influence, which collectively determine how readily consumers adopt novel offerings. This concept is crucial for marketers as it highlights the importance of aligning new products with consumers' lifestyles and values, ensuring they feel both beneficial and seamlessly integrated into daily routines. High consumer fluidity often correlates with rapid adoption rates, making it a key consideration for businesses aiming to stay competitive and relevant in dynamic markets.
